QUESTIONS 3 – In your answers to questions 2 and 3, you MUST draw on a range of
QUESTIONS 3 – In your answers to questions 2 and 3, you MUST draw on a range of academic literature and organisational examples to support your discussion. 3. To what extent do you agree with the statement that virtually all aspects of marketing from the development of new products to pricing, promotion and sales raise ethical questions that do not always have an easy answer?
